I’ve been on the BRITE programme since last November. BRITE is a course for developing business skills and its aimed at techies like me. I’m briefly going to cover the benefits of participating.
A short history first though. Historically my business model has been one of consultancy, or contracting as its known in the business, and since 2003 its been a great model. Last year I decided to change and move to what I’m calling a “Software House” business model, my reasons being the looming downturn and wanting to grow my business into something sustainable. I reinvented the company and since then, thanks to the good people at BRITE, I’ve reinvented again into a business model that works.
So how did BRITE help me with this? Well here’s the overview:
- Strategising
This has been a brilliant eye opener to me. Introducing me to the world of SWOT analyses and other tools. This has allowed me to identify the strengths, weaknesses, opportunities and threats as I worked out my new business plan. - Business Planning
I’ve managed to formulate a business idea (Web 2.0 app) and with my training take it from conception to the point where it became obvious it wouldn’t work in about three weeks, so it was worth exploring but I didn’t waste a whole lot of time (or money) on it either. Never the less I learned a lot in those few weeks, experience I’ve carried forward into an idea that is starting to bear fruit. - Networking
I’ve entered into a “strategic alliance” with another tech company, who’s business is complimentary to my own, so we can generate new business for each other. Outside of that I’ve joined a BNI networking group which is also generating new business. My training allowed me to hit the ground running as far as networking is concerned as I didn’t have to learn the “hard way” i.e. Trial and Error. - Sales Skills
All important. Not everybody is a natural sales person but you may be better at it than you think. Some formal training however brings up the of confidence levels and that goes a long way when meeting potential clients. - Mentoring
A key part of the programme, which is in the near future for us, and I definitely report back on that.
BRITE is run as a joint venture between FÁS and the Dublin County Enterprise Boards, of which there are four, and can be found at http://www.dceb.ie/networking/brite-ict-network. In recent weeks, as its conference season, I’ve spoken to a number of SME software houses like my own and its seems a lot of the successful ones are former participants in the programme. I can understand they’re success too.